From the first day you begin your corporate partnership with Variety you will immediately start to see the benefits – you’ll gain improved company profile, an increased contacts base and that’s only the beginning!

Depending on the location and size of your company you may want to be involved with Variety Australia as a whole, for example with a nationwide campaign, or you may prefer to be state specific, for example by sponsoring an event in your state.

The choice is yours and there will be some way in which you can support us, that will suit you and your company.

How will your company benefit?
We tailor each package to suit the individual company and their needs – to be mutually beneficial to both the company and Variety. Some of the ways in which your company can benefit are listed below.

Promotions and Advertising
Variety has strong and enduring links with print and electronic media. Sponsorship of Variety will enable you increase your media exposure in a positive and effective way.
• Where relevant, marketing, media and public relations material will acknowledge your company as a Variety Corporate Partner.
• You can publicise your support of Variety, the Children’s Charity and associated events through your own promotional channels. (Due to the sometimes sensitive nature of the work that we do, all promotional material must be approved by Variety). • Photographic Opportunities at events for company representatives with Variety Celebrity Ambassadors (subject to availability). • Advertising in Variety publications which have readerships of several thousand.
• The opportunity to use the Variety logo for your publications.

Lead Generation and Networking Opportunities
The majority of Variety’s supporters and clients own and operate small to medium size businesses in wide ranging industries and have extensive links and networks into the business community. Dependant on the type of sponsorship arrangement, an organisation can have the opportunity to direct market through our newsletters and publications and database.
• Many sponsorship packages also include tickets to exclusive Variety events which are not only a wonderful corporate entertainment opportunity, but great for networking.

Logo and Company Acknowledgment
• Logo acknowledgment where applicable as a Variety Corporate partner. This includes but may not be limited to website, correspondence and printed material for Variety events and corporate activities.
• Hyperlinked logo from Variety website (homepage and where the event is listed) to your website.
• Logo to be used on promotional material and publicity including posters/publications/tickets/website/merchandise.
• If applicable, prominent logo acknowledgement on any audio visual material used at events and on marketing material associated with the event.

Sponsorship of Variety creates opportunity not only for you to promote your company, but to be positively affiliated with ‘the greatest children’s charity in the world.’

Please contact your nearest Variety office or Variety Australia for current opportunities.