Corporate Social Responsibility (CSR) is about a commitment from an organisation to incorporate social and environmental concerns in their business operation, whereby they take responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment. Working with Variety can be part of your company’s corporate social responsibility program. Your company’s CSR policy might involve pay roll giving programs, workplace fundraising, cause related marketing or involvement with a sponsorship program. Or all of these! CSR is emerging as an issue of critical importance in Australia’s business community. According to MOSS, Australia’s industry body for CSR; over the last decade Australian companies have begun to integrate the consideration of broader community interests into their core business strategies. Dominant motivators towards CSR include; better economic performance, employee retention and motivation, brand reputation and risk management. Your company’s corporate social responsibility policy should be viewed as a strategic factor in your business success and developed accordingly. A CSR program that involves a high profile charity like Variety will appeal to your customers, stakeholders and employees, especially when they see the wonderful impact Variety has on the lives of special kids in Australia. Please contact us to discuss your options for integrating your Corporate Social Responsibility program with Variety.
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